Varer af mærket Tecnica

"Passion for hard work and a continuous desire of growth and innovation
are the most important values in my life"
Giancarlo Zanatta - Tecnica Founder


Calzaturificio Tecnica SpA was born on 1960, developing the activity of the small workshop established in the 1930’s by Oreste Zanatta. At the beginning, the company’s activity was focused on work-boots production.

20th JULY 1969

Together with the growing of ski trend in Italy Tecnica change its production and directs its activity towards the winter sports market. In 1969 the first major international success with the launch of Moon Boot, an after-ski boot that takes inspiration from the boots worn by the Apollo astronauts who first set foot on the Moon. Moon Boots will quickly become synonymous in the world of after-ski boot and symbol of Tecnica success.


In 1970 Tecnica presents Tecnus, the first bi-injiected skiboot, followed in the 80s by the TNT hit series. These are the first steps of the company to reach a leadership position in the ski boot market.


In the mid-'80s, Tecnica launches its first outdoor collection that will quickly become one of its major market segments.
Tecnica takes over Lowa, the most prestigious German company in the outdoor footwear market. For the first time, an Italian company acquires a top-level german company in this field.


In 1998 Tecnica acquired Dolomite, the world’s oldest existing mountain equipment brand. Thus was born Tecnica Group, today a world leader in ski boots, outdoor footwear, after-ski footwear, in-line skating, with its brands Tecnica, Blizzard, Moon Boot, Lowa, Nordica, Dolomite, Rollerblade.1998


Tecnica has been confirmed as the world leader in after-ski segment and third in ski boots market.
In 2002, the company introduces two revolutionary technologies: HOTFORM, a special thermoformable liner and Rapid Access, an innovative technology allowing the foot to slide in an out of the boot with ease.


During all those years integration and diversification strategies together with the ability to create high performing products have made the company a leader in ski boot, after-ski and outdoor segments.
Innovation, continuous research in the development of collections and focus on the needs of the consumers are the winning features of brand Tecnica. Several and prestigious awards received during those years: the ISPO Award 2014 for Mach1 130 ski boot and the ISPO Award 2016 for Zero G Guide Pro the latest, at the most important trade fair of winter sports. Tecnica confirms its successes also on the field thanks to ski champion Mario Matt, who won a gold medal in slalom at the Olympics in Sochi 2014 and Loic Collomb-Patton who won twice the FreeRide World Tour (2014-2017).
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